VW: The People Behind the Car
On their YouTube channel, Volkswagen has released an intriguing series of videos that focus on the human element that plays into the manufacture of every model. With this series, entitled “People Behind the Car,” viewers are introduced to Tim, Chris, Brittany and Ben. These four individuals represent the diverse reality of day-to-day lives that are lived by those who assemble the cars we drive.
Through the videos, we see that these employees, as different as their backgrounds and lives may be, share common values of family, hard work, and quality craftsmanship. These days, you may assume that it’s just machines that put all of our cars together. But that’s not that case with VW. No matter which model you drive, the unique marks of countless individuals are imprinted upon it.