Reasons Behind the Volkswagen Currywurst
You may have heard tales of infamous Volkswagen currywurst. The sausage is manufactured at the main VW plant in Wolfsburg, and sold in all six Volkswagen factories in Germany. It’s availability has also spread to supermarkets and football stadiums across Europe. And when European customers purchase a new VW, a free package of currywurst is commonly included.
Currywurst has been branded as an official “Volkswagen Original Part,” being designated with the number 199 398 500 A. There were 6.81 million of them manufactured in 2018; the automaker makes more sausages than cars. VW also produces a special ketchup and line of cutlery specifically made to accompany the currywurst.
Because of the remote location of their Wolfsburg factory, Volkswagen has produced food for its workers there since the plant opened in 1938. In 1973, the currywurst came about.
We’re not sure exactly when or why Volkswagen started providing the currywurst to the public. But we believe its continued to expand the availability and production of the currywurst due to the sausage’s popularity and its compatibility with the image of the brand.
Identification with German Culture
Volkswagen is proud of its German basis, and German culture is known for sausages. When customers hear about the currywurst, they’re reminded of the other “German elements” of VW: top-tier engineering, obsessive craftsmanship and attention-to-detail, and European style, to name a few. The currywurst has won a variety of awards over the years, showing the pride VW takes in every one of its products.
Getting hungry? Chinese sounds pretty good.
The sausage also helps Volkswagen set itself apart from other automakers. There’s something inherently humorous about a sausage, especially one made by a car manufacturer. It shows VW is willing to have a touch of humor about themselves while adding an element that makes them a more interesting company and brand.
And besides, who doesn’t like getting a free package of sausages with a new car? We only wish we could find it in the U.S.